Client: Dr. Rose M. Ganotisi Dentistry Professional Corporation

Providence Family Dental Care is the consumer-facing brand name for our family-owned dental business. Discussions on the brand name were started immediately after the acquisition of this dental practice by Dr. Rose M. Ganotisi D.P.C. The name “Providence” was personally conceived and selected by Dr. Ganotisi as it originates from a term meaning “God’s will”. Soon after, the logo and brand elements for the brand were created. “Providence” is quite an unusual name for a dental practice, considering it has no immediate connection to its location, as most dental practices tend towards, thus this wordmark embraces this name. The word “Providence” was made to stand out, so as to reinforce the name and improve memorability.

As the practice grew, it became important to maintain the consistency of the brand. This was reflected in a full-page magazine ad created for this brand, which displays its primary brand colour and typographic style.